BUSINESS TECH | Brother PH makes strong market presence in key cities
Provider of IT solutions for the home and office Brother International Philippines Corporation (Brother Phils.) lives by the “At Your Side” mantra, a guiding principle to everything the company does.
Living by this mantra means being with customers in their everyday journey by providing them with superior quality products, as well as best-in class service and value.
Brother Philippines set up shop in the country in 2000, with corporate offices in Makati. The company then moved its headquarters to BGC (Bonifacio Global City), which also houses a service center catering to fixing all Brother products – from printers, multi-function centers, fax machines, label-makers, and typewriters.
To further demonstrate Brother PH’s commitment to its customers in the Philippines, extension offices were put up in key cities all over the country. These offices serve as the local headquarters, as training venues for local promodizers, and as service centers for customers thereby ensuring customers access to excellent before and after sales service.
To date, there are six company-owned extension offices put up in the following areas: Cebu in 2005, Davao in 2008, Cagayan de Oro in 2009, Naga in 2010, Pampanga in 2012, and most recently, Iloilo in May 2018.
Further strengthening Brother PH’s presence in the country are 200 accredited service centers (ASCs) nationwide – from Aparri down to Zamboanga – one of the biggest service networks for any technology brand in the country.
Glenn P. Hocson, Brother PH president, said customers can look forward to their opening of more extension offices in the coming years as the company seeks to continue to grow its service network and reach more Brother customers.
“We hope that our customers will be more confident with their purchase of the company’s innovative products knowing that there is a Brother local office that can help them maximize the use, as well as maintain their machines,” Hocson said.
Notably, in its early years, Brother PH gained a following when it came up with the innovative idea of turning the fax machine into a printer and the winning strategy of being present in IT stores. In more recent years, Brother has introduced high speed laser and Inkjet models, multi-function centers with wireless connection, and the Philippines’ first LED and A3 printers, among others.
“We work hard to live by our motto ‘At your side’ and we walk our talk by always putting our customers first,” Hocson said. “We are committed to give them the best of technology to make working at their homes and offices more productive and efficient. Providing superior value to our customers is our way of building strong and long-lasting relationships with them.”
Log on to Brother Philippines’ website at brother.com.ph, like its Facebook page (Facebook.com/BROTHERatyourside), and follow it on Twitter (@BROTHERPhils) and Instagram (@BrotherPhils), for more information on Brother’s products and services,