Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

SOCIAL MEDIA | A banner year for gaming on Twitter in 2021

0

The gaming and esports world flocked to Twitter in 2021, as Tweet volume jumped 14% YoY.

​​The year 2021 was another record-breaking year for gaming chatter on Twitter as it continues to be the go-to place for the gaming community, from game publishers, media, streamers, esports leagues, commentators, and to the players. In fact, 2021 garnered more than 2.4 BILLION Tweets about gaming, up 14% year over year and more than 10x increase from 2017. Q4 was also the biggest quarter for gaming conversation ever on Twitter. Meanwhile, Indonesia, the Philippines, and Thailand remain to be top communities for gaming as each earned a spot in the top 10 countries Tweeting the most about gaming globally.

The gaming community around the world came to Twitter to be part of the biggest moments in gaming in 2021, such as the return of in-person esports events and new game releases like Halo Infinite. Interestingly, 2021 is the year where NFTs take center stage as the media rapidly grew interest in covering news and stories on digital assets.

Here’s a look at Twitter’s global gaming conversation insights from 2021:

In the Philippines, Genshin Impact (@GenshinImpact) was the Most Tweeted About Game in 2021 followed other equally-popular games such as Valorant (@PlayVALORANT), Roblox (@Roblox), League of Legends (@LeagueOfLegends), and Minecraft (@Minecraft) in the top five. When it comes to esports teams, Team Secret (@teamsecret) is the Most Tweeted About Esports Team in the Philippines in 2021; followed by OG (@OGesports), T1 (@T1), Sentinels (@Sentinels) and G2 ESports (@G2esports).

“As we continue adjusting to life in the middle of a pandemic, people are finding new ways to make connections with various communities, and one of them is through gaming. The growing conversations that happened around gaming on Twitter reflect the increasing attention from the public on Twitter about various games, esports teams, and gaming personalities. Twitter is about connecting people and brands to give them the latest updates for the industry through conversations that happens #OnlyOnTwitter,” said Maurizio Barbieri, Head of Sports & Gaming Partnerships for SEA and Greater China at Twitter.

So what’s next for 2022?

2021 was a banner year for gaming, but there is a lot of hype about what we’ll see in 2022. Twitter will be here to help you stay up to date on all the content & conversation from esports events like the Call of Duty League, ESL Pro League, Halo Championship Series, Rocket League Championship Series, Fortnite Championship Series and Riot Games’ leagues like the LCS, LEC & VCT to major gaming events like E3, Geoff Keighley’s Summer Game Fest, IGN’s Summer of Gaming, Gamescom, The Game Awards & much more.

Gaming continues to be the area where people are making connections and finding new communities on Twitter. The diversity of the community on Twitter shows the high appeal of the gaming industry for everyone to follow, discuss, converse, and share.

WATCH: TECHSABADO VIDEO LINKS

by TechSabado.com editors
Tech News Website at TechSabado.com | Website

Leave a Reply

Your email address will not be published. Required fields are marked *