COMMUNITY | Growsari, TESDA educate MSMEs on digitalization
TESDA’s iSTAR Program builds on the success of the Sari-sari Store Training and Access to Resources (STAR) program under TESDA Women Center (TWC).
Source: Growsari
A leading B2B ordering and store solution platform in the Philippines, and TESDA Women Center (TWC) are now partners in enabling sari-sari stores and MSMEs to adapt to digitalization and empower them using technology. Starting January 2023, Growsari will be part of the iSTAR program of TESDA as an access to resources to all graduates of the program.
In partnership with Coca Cola Philippines, TESDA’s iSTAR Program builds on the success of the Sari-sari Store Training and Access to Resources (STAR) program under TWC. The program aims to train women micro entrepreneurs and give them access to different resources to grow their businesses. Through the program, over 200,000 women were empowered and taught on how to start their small business. Growsari will be teaching the graduates on the benefits of e-commerce technology.
“We’re very excited to launch this partnership with TWC as Growsari strives to strengthen its commitment to uplift the grassroot MSMEs of the country,” said MaiMai Madrid Punzalan, chief marketing officer at Growsari, as she shares her excitement to partner with Technical Education and Skills Development Authority’s (TESDA) Women’s Center. “Growsari will make it easier for them to run and further grow their business by addressing their daily struggles of procurement, profit maximization and access to working capital.”
Graduates from the iSTAR program will undergo different lessons on how to use the platform to procure their physical goods from Growsari, unlock additional revenue streams with digital products such as load, bills and cash-in, whilst leveraging their credit line for working capital. In addition, Growsari will educate them on demand generation tactics with their customers through competitive pricing & exclusive promos.
“TESDA Women Center is happy to have Growsari as one of the resource partners for all our iSTAR graduates. This will boost their morale and help them adjust to the digital landscape and apply the lessons in our digitalization module,” said Angelica Gonzales, TESDA Women’s Center chief during the Memorandum of Understanding signing with Growsari last November 2022.
Growsari looks forward to continuously developing and creating innovative ways to empower sari-sari stores and MSMEs in the Philippines.
“Eventually, Growsari aspires to serve more than 1.1 million sari-sari stores nationwide and help those new micro entrepreneurs in the making. Growsari can be their true partner in transforming their small sari-sari stores to be comprehensive neighborhood service hubs, making them SuperTindera heroes of their community.” Punzalan said.
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