SUITEWORLD 2024 | Organizations' data gain more value from NetSuite-Salesforce connector

Oracle NetSuite’s recent announcement of the NetSuite Connector for Salesforce marks a significant advancement for businesses looking to streamline processes across platforms. By automating the flow of data between NetSuite and Salesforce, the integration will reduce reliance on manual updates and third-party tools. This connector, powered by Oracle Integration Cloud (OIC), promises to improve the accuracy and speed of key business processes such as order-to-cash, revenue recognition, and decision-making.

Key features include:

Financial Management: Real-time access to financial data from NetSuite directly within Salesforce, facilitating quicker and more informed financial decisions.

Customer Management: Automated updates between Salesforce and NetSuite customer records to ensure accurate and up-to-date profiles.

Item Management: Syncing of inventory, non-inventory, and service items across platforms to maintain consistency in product information.

Order Management: Enhanced visibility into sales opportunities by automatically syncing sales orders across both platforms.

This integration should particularly benefit joint customers by bridging data silos and improving visibility into critical business metrics. It will also enable businesses to leverage AI-powered workflows within Salesforce, making the most of their data regardless of where it resides.

The solution is expected to launch in North America within the next 12 months. For further learning, you might want to explore Oracle’s documentation on Oracle Integration Cloud and research papers on CRM-ERP integration best practices to understand how this can drive digital transformation in organizations.

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