BUSINESS TECH | Qualcomm’s Snapdragon X Series arrives in Southeast Asia
The SIngapore summit reinforced that the AI PC era is not a distant future but a reality unfolding now.
TechSabado file photo
The future of computing is here, and it’s smarter, faster, and more accessible than ever. Earlier this week, Qualcomm Technologies Inc. hosted the first-ever Snapdragon X Series Southeast Asia Media Summit at the scenic W Hotel, Sentosa, unveiling its latest line of AI-powered PCs. Industry insiders and tech enthusiasts were given an exclusive look at the next generation of high-performance, AI-integrated computing, setting new benchmarks in innovation, efficiency, and user experience.
The event opened with a keynote from Kedar Kondap, senior vice president and general manager, Compute and Gaming, Qualcomm Technologies Inc., who described the Snapdragon X Series as a revolutionary step in AI computing. “We are ushering in a new era where AI tasks will happen automatically and effortlessly, enhancing productivity and creativity for all users,” he said. Kondap emphasized that AI integration is no longer a luxury but a necessity, making computing more intuitive and efficient.
A highlight of the Summit was the Snapdragon fireside chat, moderated by ST Liew, Vice President and President of SEATANZ, Qualcomm Technologies Inc. The panel featured leading industry figures, including Jimmy Lin, regional director, SEA, ASUS; Paul Carter, vice president Client Solutions, JAPAC & GCR, Dell; Tarun Relhan, head of Advanced Computing Systems, Greater Asia Region, HP Inc.; and Sachin Bhatia, chief marketing officer, Greater Asia Region, Lenovo Personal Computing & Smart Devices. The discussion explored the role of AI-powered PCs in the rapidly evolving tech landscape.
“AI is no longer just a buzzword; it’s at the core of how we redefine computing,” said Lin. “With the Snapdragon X Series, we are making AI-powered experiences more accessible to everyday users.” Carter echoed the sentiment, noting that “ARM-based laptops are transforming the market, offering superior efficiency and performance that cater to modern demands.”
The panel also emphasized the power of on-device AI, with Relhan highlighting the importance of security and speed. “With Snapdragon X’s NPU-driven AI processing, users can enjoy faster performance, improved security, and energy efficiency—all without relying on cloud computing,” he explained. Bhatia pointed out the growing adoption of ARM-based PCs, predicting that “by 2027, we expect these devices to capture a significant 25% share of the market.”
Attendees had the opportunity to experience the cutting-edge capabilities of Snapdragon AI-driven PCs through interactive demonstrations. In the Creative Zone, musicians showcased real-time, near-zero-latency music production on Snapdragon-powered devices, illustrating how AI is revolutionizing digital audio processing. High-performance computing demonstrations reinforced the efficiency of Snapdragon PCs, while an advanced productivity setup featured a 15K total resolution display and AI-powered peripherals, showing how seamlessly multitasking could be enhanced.
On the beachside, the capabilities of Snapdragon’s AI-driven imaging and audio processing were put to the test. The Auto-Cropping and Match Look features of Snapdragon’s Hexagon NPU delivered studio-quality headshot photography in real-time. Meanwhile, audio experiences powered by Moises Live and djay Pro demonstrated how AI could enhance sound mixing, achieving five times faster performance. “This is a game-changer for content creators,” said one attendee, impressed by the real-time capabilities of Snapdragon’s AI-driven enhancements.
The Summit reinforced that the AI PC era is not a distant future but a reality unfolding now. As Qualcomm continues to push boundaries, AI-integrated PCs are set to transform how people work, create, and interact with technology. “This is just the beginning,” Kondap concluded. “With AI at the heart of computing, we are redefining what’s possible.”
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