TECH NEWS | Apple launches iPhone 17 lineup, Apple Watch updates, AirPods Pro 3 in major product refresh
The announcements highlight Apple’s continued focus on performance, health tracking, and AI-powered experiences under iOS 26 and watchOS 26.
Source: Apple
Apple unveiled one of its most expansive hardware updates in years, introducing the iPhone 17 lineup, a redesigned iPhone Air, next-generation Apple Watch models, AirPods Pro 3, and updated professional software tools. The announcements highlight Apple’s continued focus on performance, health tracking, and AI-powered experiences under iOS 26 and watchOS 26.
iPhone 17 family expands with new models
The iPhone 17 introduces a larger 6.3-inch Super Retina XDR display with ProMotion, a new Ceramic Shield 2 for durability, and the A19 chip, which Apple says improves performance and efficiency. The device features a 48-megapixel Dual Fusion rear camera system and a new Center Stage front camera that automatically adjusts for selfies and video calls.
Storage now starts at 256GB, with a 512GB option. It will be offered in black, lavender, mist blue, sage, and white starting at $799. Preorders open Sept. 12, with availability beginning Sept. 19.
The iPhone 17 Pro and Pro Max step further into professional-grade performance, powered by the A19 Pro chip and a redesigned aluminum unibody with a vapor chamber for heat dissipation. Both models introduce an 18MP Center Stage front camera, triple 48MP Fusion rear cameras, and support for advanced video formats including ProRes RAW and Apple Log 2. The Pro Max adds up to 8x optical-quality zoom, the longest in iPhone history.
The Pro models start at $1,099, with configurations up to 2TB.
Apple also debuted the iPhone Air, its thinnest and lightest device yet at 5.6mm. Built with a titanium frame, it balances portability with pro-level features, including the A19 Pro chip, a 48MP Fusion camera system, and the same Center Stage front camera. The Air begins at $999 and will ship in four finishes: space black, cloud white, light gold, and sky blue.
Apple Watch lineup gains new health features
The Apple Watch Series 11 introduces two major health functions: hypertension notifications and sleep score tracking. Using the optical heart sensor and new algorithms, the watch can alert users to signs of chronic high blood pressure and provide daily assessments of sleep quality.
Series 11 also offers up to 24 hours of battery life, a more scratch-resistant Ion-X glass display, and 5G connectivity. Pricing starts at $399.
The Apple Watch Ultra 3 pushes further into sports and adventure territory with the largest display yet on a watch, up to 42 hours of battery life, and two-way satellite communications for emergencies and off-grid messaging. It also includes hypertension alerts, advanced GPS, and new workout features. Ultra 3 starts at $799.
The more affordable Apple Watch SE 3 now includes an Always-On display, wrist temperature sensing, and support for sleep score and retrospective ovulation estimates. It starts at $249.
All watches ship Sept. 19, with watchOS 26 rolling out Sept. 15.
AirPods Pro 3 gain noise cancellation and health sensors
Apple also introduced AirPods Pro 3, featuring an updated design, improved fit, and what it calls the most effective active noise cancellation yet in wireless earbuds. The earbuds add heart rate monitoring for workouts, support for over 50 exercise types in the Fitness app, and Live Translation for face-to-face conversations across languages.
AirPods Pro 3 are priced at $249 and will be available Sept. 19.
Final Cut Camera update brings pro video tools to iPhone
To complement the hardware, Apple announced Final Cut Camera 2.0, a free update that enables iPhone 17 Pro and Pro Max to record in ProRes RAW, synchronize with other devices via genlock, and use open-gate recording for wider fields of view. The update supports the new Center Stage front camera for more creative control.
Sustainability goals remain in focus
Apple highlighted its Apple 2030 plan to achieve carbon neutrality across its entire supply chain and product lifecycle by the end of the decade. The new iPhones, Apple Watches, and AirPods include higher percentages of recycled aluminum, cobalt, and titanium, alongside fiber-based packaging.
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