SUITEWORLD 2025 | Oracle NetSuite pushes AI expansion across Asia
New Oracle Cloud Infrastructure (OCI) data centers are being planned to support the growing customer base in the region.
TechSabado file photo
LAS VEGAS, Nevada — Cloud-based business management platform Oracle NetSuite unveiled its most ambitious leap into artificial intelligence yet at SuiteWorld 2025, introducing “NetSuite Next,” a system built to make AI a seamless part of daily business operations rather than a separate tool. Executives described the new platform as a major milestone in the company’s global rollout strategy, with Asia emerging as a key growth market.
Evan Goldberg, founder and executive vice president of Oracle NetSuite, said NetSuite Next “puts AI to work for your business by making it a natural extension of the way you already operate, with powerful and practical AI capabilities built in, not bolted on.” He emphasized that the new system integrates AI across all departments — finance, operations, sales, and human resources — using a unified data model with “explainable, auditable AI.”
Goldberg underscored that the company’s cloud-based platform now spans 35 data centers across five continents, serving more than 2 million users, including 1.4 million under its OneWorld system. “Businesses are accomplishing more, faster, every single day. They have the scale and global presence to operate across continents, currencies, and compliance requirements, all on a single unified platform,” he said.
AI beyond add-ons
Craig Sullivan, group vice president of product management, noted that NetSuite’s AI strategy is designed around users’ needs — not the technology itself. “AI isn’t the goal; it’s a means to an end. The end is your success,” he said. “We’re building a system where AI isn’t an add-on. It’s a capability woven directly into the workflows, records, and analytics you already use and trust.”
Sullivan said customer surveys revealed that 75 percent of NetSuite users employ AI for work tasks weekly, while more than half use it daily. Yet, many still struggle to understand how best to use AI. The company’s answer, he said, is Ask Oracle — a natural language assistant that allows users to “tell NetSuite what you want to achieve, and NetSuite will figure out how to achieve it with you.”
In a live demonstration, Sullivan showed how Ask Oracle can assemble dashboards, automate overdue purchase orders, and collaborate through AI-driven “agents” that operate under existing company permissions. “With NetSuite Next and AI, ERP goes beyond being a system of record. It becomes a system of insight, action, and collaboration,” he said.
Expanding in Asia
Amit Suxena, NetSuite’s head of Asia, described the region as one of the company’s fastest-growing markets, with strong adoption in the Philippines, India, and Indonesia. “The mid-market and small enterprises in Asia are catching up quickly,” Suxena said. “After the lockdowns, we saw digitalization trickle down from large enterprises to smaller businesses. That’s massive growth for us.”
He cited Jollibee Foods Corp. as an example of how Filipino companies use NetSuite to manage multiple outlets. “If you’re an organization with hundreds of branches, NetSuite gives you a centralized view — who walked in, what sold, and which outlet is profitable. That’s the kind of insight that drives smarter decisions,” Suxena said.
Suxena emphasized that NetSuite’s approach — embedding AI across all workflows — is especially suited to Asia’s small and medium businesses that lack dedicated IT or data science teams. “Some competitors sell AI separately, leaving it to the customer to decide where to use it. In NetSuite, AI is everywhere,” he said.
He also addressed concerns about AI hype cycles: “AI is already part of daily work. Some companies may say they don’t allow AI, but their employees are using it anyway. The future’s happening now.”
Localized growth, global Vision
Goldberg confirmed that NetSuite’s AI systems would be rolled out globally within the next year. While initial testing was done primarily in the United States, he said the company is rapidly validating AI models in Asia to ensure accuracy and compliance. “By next year, I anticipate everything will be coming out simultaneously,” Goldberg said.
He added that new Oracle Cloud Infrastructure (OCI) data centers are being planned to support the growing customer base in the region. “OCI is in a lot of places NetSuite isn’t yet, so there’s ample opportunity,” he said.
Reflecting on the company’s 27-year journey, Goldberg said the mission remains unchanged: empowering everyday business users through technology. “NetSuite was built to put power into the hands of entrepreneurs,” he said. “AI is the next step — making those same systems even more intuitive, collaborative, and human.”
As Suxena put it, “Cloud computing changed the game for small businesses two decades ago. AI will do the same, but faster.”
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