MOBILITY | Lexus RZ 450e electrifies in Marvel Studios ad spots
Marvel Studios’ Black Panther franchise and Lexus will once again join forces as the official automotive partner of the highly-anticipated Marvel Studios’ Black Panther: Wakanda Forever.
Lexus RZ 450e. Source: Lexus
To join the ranks of the nation of Wakanda’s elite Dora Milaje warriors, one must possess extraordinary qualities – and their choice mode of transportation does too. Enter the all-new, all-electric RZ 450e, Lexus’ technologically-advanced BEV that brings another specialized trait to the Dora Milaje’s arsenal: An electrifying attitude.
This fall, the Marvel Studios’ Black Panther franchise and Lexus will once again join forces as the official automotive partner of the highly-anticipated Marvel Studios’ Black Panther: Wakanda Forever. Ahead of the film’s global release beginning November 9 2022, the RZ 450e, driven by Dora Milaje warriors, will star in heart-pumping 60-, 30-, and 15-second spots called “An Electric Future”.
Directed by Anthony Leonardi III, the visually-thrilling spot finds General Okoye (played by Danai Gurira) in the RZ 450e as she prepares to fulfill her national duty in the unfamiliar role of public speaker. General Okoye is joined by her fellow Dora Milaje as they embark on what becomes a car chase experience filled with spectacular jinks, explosions, and pin-point accurate vibranium spear throws.
The RZ 450e welcomes General Okoye’s adventure in stride, allowing the Dora Milaje to dodge their pursuers with its precise Steer-by-Wire steering, balanced handling thanks to DIRECT4 all- wheel drive, and a seamless on-demand application of power via front and rear eAxle motors. And because of the RZ’s BEV-specific seating placement and versatile digital rearview mirror, all-around visibility for General Okoye’s driver and front passenger is optimal.
“The power, elegance, and future-forward vision of the Lexus brand aligns perfectly with the Black Panther franchise. We couldn’t be happier to team-up with Lexus once again to bring an action- packed story and supporting 360 campaign to life,” said Mindy Hamilton, senior vice president of Global Partnership Marketing at The Walt Disney Company. “We’re excited and honored to continue our collaboration with the Marvel Studios’ Black Panther franchise,” adds Michael Moore, Lexus International’s General Manager for Strategic Communication. “Our all-electric RZ 450e is a perfect fit in the Dora Milaje’s cutting-edge arsenal, bringing an elevated driving experience that intuitively connects with its users through advanced technology and compelling performance.”
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