Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

AUDIOPHILE | Music retail store Lyric distributes TOA Electronics audio systems

0

Partnership marks Lyric’s first venture into the commercial space.

TOA products on display

Popular music retail chain Lyric expands their acoustic range, so to speak. The business that started in 1964 selling pianos is now playing a new tune through a partnership with Japanese company TOA Electronics. TOA provides commercial-scale audio solutions to 120 countries worldwide. Now an authorized distributor of TOA, Lyric adds to its product lines conference systems, PA systems, mass notification systems, and other voice-specific communication systems.

To Lyric President Alma Joy Cristobal, the product line expansion is a natural progression from selling pianos in the 60s, other musical instruments like drums and guitars, and audio electronics like amplifiers and speakers. The vision is to provide customers an end-to-end acoustic solution – from microphones, instruments, audio equipment, to mass-scale voice and music systems. This is also the first time that Lyric is venturing into the commercial space by marketing TOA products to schools, malls, hospitals, stadiums, churches, and other public locations.

TOA Managing Director Takashi Nishino is confident in entering the Philippine market with a product that put TOA in the map – public address systems and commercial audio systems in chain stores. He cites Uniqlo and Shangri-la at The Fort as some of their notable customers in the Philippines. In Asia, they have installations in Taipei 101 in Taiwan, Cartoon Network in Thailand, the National Mosque in Malaysia, and the Asian Games Stadium in Indonesia. WIth emphasis on clarity and delivering voice, TOA expects to deliver value to the Philippine market.

The announcement of the Lyric-TOA partnership was made on September 18, 2018, at the Lyric branch in SM Mall of Asia.

marvi
by Marvi Torres, contributing writer
Contributing writer at TechSabado.com | Website

Leave a Reply

Your email address will not be published. Required fields are marked *