COMMUNITY | Inclusive programs of PLDT, Smart, PayMaya get Anvil nod
For programs that help improve the lives of Filipinos all over the world, PLDT, its wireless unit Smart Communications, and mobile money and payments pioneer PayMaya Philippines have been recognized anew at the recently concluded Anvil Awards.
The three companies took home a total of 32 trophies at the 55th Anvil Awards, including the Platinum Award for PLDT’s Gabay Guro. The Platinum Anvil Award is given to the most outstanding PR tool among all the Gold Award winners of the same category.
Gabay Guro is PLDT’s advocacy program which supports and honors teachers through scholarship grants, training, livelihood, housing, and other programs.
Presented by the Public Relations Society of the Philippines (PRSP), the Anvil Awards recognizes excellent PR programs and tools.
The companies received Gold Anvils for the following programs: Gabay Guro Grand Gathering, PLDT Enterprise’s online publication Hot Joe Online, and #VoxNow Talks: An Employee Forum on Cyberbullying for PLDT; Digital Farmers Program, LearnSmart Apps Program: Enhancing Mother Tongue-Based Learning Through Collaboration and Innovation, Safe PH for Smart Millenniors, FindHer online series, and TNT Giga Video 50 Summer Campaign for Smart; and Don’t Pay Cash. PayMaya! Campaign, #PayMayaPaMore: Giving Filipinos 10 million reasons to pay cashless using PayMaya, and Maya Launch: A fresh take on digital payments for PayMaya.
PRSP also conferred Silver Anvils for the following efforts: PLDT Global’s 12/12 Free Bee Day and 2019 Free Bee “’Nay, ’Yan Ay Pangako,” PLDT At Your Service, The Round Up, and PLDT-Smart Omega, and PLDT Enterprise’s Philippine Digital Convention 2019 (Digital Grounds Tour); Smart’s Free Roam Chat, Giga with Video Every Day, LearnSmart Apps: Improving Literacy and Preserving Local Culture through Mother Tongue-based Apps, ONEBoarding: A Digital Onboarding Experience for New Hires, PLDT-Smart Netflix Stranger Things Partnership, Sun Prepaid Para Nimo Cebu, The Good Fiber: PLDT 2018 Sustainability Report, TNT Free YouTube For All, TNT SurfSaya Campaign, and TNT Tropang Ready; and PayMaya’s Make It Count: Finding Purpose In the Everyday, VHub: Creating a Connected Workplace through an Always-On Communications Hub, PayMaya Tara!: Elevating the travel experience of Filipinos through convenient cashless transactions, and PayMaya’s Battle Cry: Make It Count.
The winning programs aim to uplift Filipinos’ lives through education, community preparedness, financial inclusion, improved access to online services, and livelihood opportunities, with the help of technology.