The Philippines’ leading integrated telco PLDT and its wireless arm Smart Communications, Inc. (Smart) are in full support of the government’s drive to continuously improve telco and internet service across the country.
“Our job is to ensure that we continue to provide superior data network and most relevant content, to make the experience of our customers better than anybody can offer,” said Alfredo S. Panlilio, Smart Communications president and chief executive and PLDT chief revenue officer. “With customers as our ‘North Star’, we will continue to benchmark ourselves, not just with local competition, but with our neighboring countries like Thailand and Vietnam, as we would want our network performance to ultimately be at par with global companies. It is our aspiration to bring that level of service to the Filipino people.”
Enabling customer passions, purpose
PLDT-Smart’s continuous network expansion efforts have enabled them to deliver relevant services and content to their customers, helping them pursue their passions and purpose.
Among these initiatives is Smart’s latest team-up with Grammy-nominated music act BTS to headline its banner ‘Live Smarter, Live with Purpose’ 2021 campaign. The partnership intends to showcase BTS’ support of Smart’s goal to inspire the Filipino youth to live their lives with passion and purpose.
Smart has also expanded its current suite of GIGA offers. In addition to GIGA Video, GIGA Stories, GIGA Music, and GIGA Games, which come with data dedicated for consumer passions, plus open access data for other online activities, Smart has also launched GIGA K-Video, which allows Smart prepaid subscribers to enjoy ad-free streaming and unlimited downloads of K-dramas via the VIU Premium video streaming platform.
Smart also offers GIGA Pro, its biggest prepaid data pack for heavy data users; and GIGA Work and GIGA Study, which provide data allocations for work collaboration tools and learning apps, specifically tailored for employees’ online productivity needs and students’ online education needs.
Smart also launched its GigaLife App for prepaid and postpaid subscribers to enable them to manage their subscriptions more seamlessly.
PLDT recently announced that it was prepared to invest between Php 88 billion and Php 92 billion in capital expenditures this year to support the requirements of its fixed and wireless customers, elevate the country’s telecommunications industry and deliver world-class services. The PLDT Group’s investments in capital expenditures totaled Php 260 billion from 2015 to 2019