BUSINESS TECH | Skyrocket Studios, MoEngage in customer analytics partnership in PH

Partnership between a customer engagement platform and a marketing agency opens up opportunities for both parties.

To strengthen its presence in the ASEAN region, MoEngage, a global customer engagement and analytics platform, has partnered with Manila-based digital marketing agency Skyrocket Studios.

MoEngage’s mobile-first platform helps marketers by bringing together native and third-party data sources in a comprehensive, unified customer profile. Customers can then harness the benefits of McEngage’s strong partner ecosystem that includes such partners as Mixpanel, Segment, and Amplitude.

The platform’s core capabilities enable brands to: analyze customer preferences, intent and actions across the customer journey; segment customers based on key attributes and activities and identify new engagement opportunities; drive omnichannel engagement through fully automated journeys; and deliver hyper-personalized experiences and communications that boost retention.

In its collaborative venture with MoEngage, Skyrocket hopes to provide its own partners with a 360-degree digital marketing capability on web and mobile devices through a strategic and data-driven approach. Clients signed under the agency can work with MoEngage for a streamlined digital marketing experience from one platform.

This partnership between a customer engagement platform and a marketing agency opens up opportunities for both parties to work hand in hand in providing clients with smarter solutions for their digital marketing initiatives.

Customer engagement is an important driving force of bottom-of-funnel digital marketing. It has become increasingly apparent to agency partners and clients that a platform such as MoEngage is now a necessity as companies shift to mobile and get savvier with their marketing initiatives.

Additionally, collaborating parties complement each other in building upon their respective strengths and developing practices to broaden each other’s competencies.
MoEngage is an insights-led platform, built for customer-oriented marketers and product owners. Skyrocket is always looking for opportunities to grow and build relationships with partners in order to broaden its digital marketing capabilities for its clients.

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