SOCIAL MEDIA | TikTok analytics now added on Talkwalker’s consumer intelligence platform
Businesses can now discover critical insights on how consumers are interacting with their brand on TikTok.
TikTok app
Consumer intelligence company, Talkwalker, announced that it is now providing TikTok data in its Consumer Intelligence Acceleration Platform™.
Talkwalker analyses millions of short videos from any TikTok account, allowing businesses to discover critical insights on how consumers are interacting with their brand on the social media platform. With 63% of TikTok’s users under 30, these insights enable brands to connect with an audience that is growing in both size and significance.
“We’ve seen TikTok take the world by storm,” said Tod Nielsen, Talkwalker chief executive. “Now, we’re able to bring our clients’ data from this trendsetting platform, providing them with a clear understanding of what makes the TikTok generation tick. By combining this with other data from all the major social media platforms, we’re giving brands the most comprehensive and actionable consumer intelligence available.”
Brands will be able to use the platform to:
● Measure the impact of their campaigns
● Monitor competitor activities
● Identify and analyse the impact of brand influencers
● Find the videos that are driving brand conversations
Brands will also be able to use Talkwalker’s proprietary image recognition technology to identify logos, objects, and scenes within posts, enabling them to understand how consumers are interacting with their brand in real time.
“Powered by a highly personalised content recommendation system, TikTok can help brands gain exposure to and connect with a qualified, engaged audience,” said Nielsen. “Brands that want to connect with consumers need to be TikTok-savvy.”
