COMMUNITY | Mulanay empowers persons with disabilities through digital skills training
The local government, through the Municipal Social Welfare and Development office, has partnered with ATRIEV, PLDT, and Smart to provide digital and entrepreneurial training for residents with impairments.
Nearly three decades after the town was portrayed in the film Mulanay: Sa Pusod ng Paraiso as an isolated rural community, the municipality is making strides in inclusion and digital empowerment, particularly for persons with disabilities.
The local government, through the Municipal Social Welfare and Development office, has partnered with ATRIEV, PLDT, and Smart to provide digital and entrepreneurial training for residents with impairments. The initiative is part of the PLDT Group’s Inclusion, Diversity, Equity, Advocacy through Technology (IDEATe) program, with support from the NORFIL Foundation.
“As a father to a child with autism, I understand the challenges that persons with disabilities face,” Mayor Aristotle Aguirre said. “That is why we are working with like-minded organizations to provide them with digital skills and entrepreneurial opportunities, so they can start or grow their own businesses and thrive in today’s economy.”
Skills for business growth
More than 20 participants joined the eight-day Digital Business Basics Training, which featured two modules. The first covered the fundamentals of entrepreneurship, including branding, market engagement, funding options, and pricing strategies. The second introduced digital tools, such as creating social media accounts, designing logos, and promoting products online.
For 55-year-old Sergio Macarang, who lost mobility after a vehicular accident, the training helped him improve his small business selling medical masks and wipes. “You need careful planning,” he said. “You have to learn proper costing, so you don’t end up selling your products at a loss.”
Jerald Regencia, 26, a reseller of beauty products born with physical impairments, said pricing lessons were crucial. “I brushed up on my Math skills to ensure that I am earning from my business,” he said. “You have to factor in all your expenses.”
Expanding reach online
Participants also learned to use Facebook, TikTok, and other platforms to broaden their customer base.
“I was even able to design a logo for my business using a mobile app,” Macarang said. “Through Facebook and other online platforms, I can now reach more people and potential customers. My business is no longer limited to foot traffic on our street — it has grown beyond our community.”
“Selling online has really made things easier for me,” Regencia added. “Before, I had to personally visit my suki to show them new items or ask if they wanted to order again. Now, I can just promote my products online and connect with them through messaging apps.”
Toward inclusion
PLDT and Smart said the project reflects their commitment to inclusive growth.
“At PLDT and Smart, we believe that technology is a powerful equalizer,” said Stephanie Orlino, assistant vice president and head of the Stakeholder Engagement Team. “Through programs like IDEATe, we are opening doors for persons with disabilities to participate fully in the digital economy, giving them the tools and opportunities to improve their lives and contribute meaningfully to society.”
The IDEATe program supports the United Nations Sustainable Development Goals on decent work and economic growth, as well as reducing inequality by promoting the inclusion of marginalized groups.
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