SUITEWORLD 2025 | NetSuite backs global growth for emerging consumer brands
At SuiteWorld 2025, Oracle NetSuite showcased how artificial intelligence and integrated cloud systems are reshaping the way brands grow, scale, and compete in a borderless digital economy. Four companies — BERO, Chomps, Kieser Australia, and PetLab Co. — illustrate how cloud ERP has evolved from back-office software into the nerve center of next-generation consumer businesses.
Each company shares the same challenge: scaling quickly while maintaining accuracy, transparency, and efficiency. What ties them together is NetSuite’s unified platform — where finance, logistics, and supply chain operations speak the same language.
AI at the core of new business systems
For BERO, the British-American premium nonalcoholic beer brand founded in 2024 by actor Tom Holland and industry executive John Herman, technology became the invisible infrastructure for creativity and control. From the start, BERO built its operational backbone on NetSuite’s AI-powered enterprise resource planning suite.
“From day one, we knew we needed a flexible system that could grow with our business,” Herman said. “NetSuite gave us real-time insight across financial and operational layers essential to our growth.”
By automating order fulfillment and financial reporting, BERO reduced its monthly close time from 15 days to fewer than five and trimmed order processing to under 15 minutes. Its international expansion — from the United States to the United Kingdom — relies on NetSuite OneWorld to integrate multicurrency operations.
For Evan Goldberg, Oracle NetSuite founder and executive vice president, BERO’s story underscores how data transparency defines competitiveness. “From the outset, BERO recognized the importance of a strong technology foundation to respond swiftly to market demands,” he said.
Digital backbone for modern brands
Chomps, a once-niche meat snack brand founded by Pete Maldonado and Rashid Ali, represents a classic scaling dilemma. From a direct-to-consumer startup to being stocked in 30,000 stores, Chomps needed to consolidate fragmented systems into one source of truth.
“NetSuite has been an important part of enhancing financial and operational execution,” said Timothy Bosslet, the company’s chief financial officer. “By integrating workflows, our team can focus on strategy and growth.”
The company now uses NetSuite’s accounting and inventory management features to accelerate financial closings and automate complex data reporting. Through NetSuite SuiteScript, Chomps custom-coded weight tracking and product expiration features for EDI compliance — illustrating how ERP has become a living system tailored to each business.
“Chomps’ success shows how a unified business system can adapt to evolving needs,” said Sam Levy, Oracle NetSuite’s senior vice president of growth strategy. “It enables companies to anticipate demand and respond faster to opportunities.”
AI meets healthcare finance
In the healthcare field, Kieser Australia faced a more analog challenge: spreadsheets. Founded in Switzerland in 1967, the physiotherapy-led training company had expanded across Australia with 31 clinics, but its financial management lagged behind.
“We were managing the entire business on Excel and were overwhelmed with manual data entry,” said Dianna Butterworth, Kieser’s co-owner and chief financial officer. “NetSuite helped us unify data and improve accuracy. We’re now using AI features to make better decisions as we grow.”
By moving to NetSuite ERP and Enterprise Performance Management, Kieser cut its year-end close from 25 days to three — an 88 percent improvement. The system eliminated 80 spreadsheets and gave the finance team more time to support clinical operations and national expansion.
“As healthcare demand increases, efficient scaling enables organizations to improve access and care quality,” said Scott Wiltshire, NetSuite vice president for Australia and New Zealand.
Data-driven pet care
Then there’s PetLab Co., founded in London in 2018 by Chris Masanto, whose experience treating his dog’s arthritis inspired a company built on pet wellness science. Within five years, PetLab Co. had surpassed $200 million in revenue across three countries.
“NetSuite gives us a single source of truth for our finances and a solid foundation that helped attract investment,” said Tony Morreale, PetLab Co.’s chief financial officer. “It’s more than just software — it’s a strategic partner.”
Since implementing NetSuite in 2021, PetLab Co. has automated bank reconciliations, integrated e-commerce sales, and connected third-party logistics. The system has cut month-end reporting time by 80 percent and strengthened investor confidence.
“The pet care segment is expanding fast,” said Nicky Tozer, Oracle NetSuite’s senior vice president for EMEA. “PetLab Co. embodies how data-led businesses can turn transparency into trust.”
Cloud as culture
SuiteWorld 2025 highlighted a larger shift: the cloud isn’t just a platform — it’s a mindset. NetSuite’s embedded AI tools are transforming ERP systems into predictive engines that forecast sales, flag anomalies, and automate insights that once required teams of analysts.
For fast-moving companies, that convergence of data, automation, and scale is no longer optional. Whether brewing alcohol-free beer, selling protein snacks, training patients, or formulating pet supplements, these brands are thriving not just because of what they make — but because of how they run.
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