BUSINESS | MENA Private Label Market targets new growth
Private Label Middle East 2026 will be held Nov. 3-5 at Dubai World Trade Centre, bringing retailers, brand owners, buyers and manufacturers together to explore sourcing and product development opportunities.
Private label products are gaining acceptance among consumers across the Middle East and North Africa, but their relatively low market penetration is leaving room for retailers and manufacturers to expand, according to organizers of Private Label Middle East 2026.
More than 80% of consumers surveyed across MENA by McKinsey said private label products are equal or superior to branded products and offer better value for money. Yet private label penetration remains below 10% in most markets, indicating potential for further growth.
Private Label Middle East 2026 will be held Nov. 3-5 at Dubai World Trade Centre, bringing retailers, brand owners, buyers and manufacturers together to explore sourcing and product development opportunities.
The event will feature suppliers across food and beverage, beauty and personal care, cleaning and household, baby care, paper and plastic, health and wellness, and over-the-counter products.
Organizers said the market is moving beyond private labels competing primarily on price, with retailers increasingly looking at differentiated products, premium offerings, health-focused products, new categories and value-tier ranges.
Mark Napier, vice president for Private Label Middle East at inD, said private label products are increasingly competing through a combination of quality, value and innovation.
“Private label is no longer competing on price alone. The opportunity now is to create brands and products that give consumers a reason to choose them – combining quality, value, innovation and relevance,” Napier said.
The event will also cover services involved in bringing private label products to market, including food safety, certification, labeling and packaging development.
Global supplier base
The 2026 edition will feature exhibitors from the Czech Republic, United Arab Emirates, Vietnam, Türkiye, Sri Lanka, Egypt, Jordan, Italy, India and China.
Organizers said the international exhibitor base is intended to give MENA buyers access to manufacturers from multiple markets as businesses seek to diversify supply chains, identify new production partners and respond more quickly to changes in consumer demand.
Intercare Group of Companies CEO and Managing Director Balaji Raman said the company will return for its third consecutive year with home care and hygiene products.
“Returning for our third consecutive year, Intercare Chemicals will showcase sustainable home care and hygiene solutions that deliver convenience and affordability,” Raman said.
Egyptian Swiss Group, returning for its fifth edition, will showcase flour, pasta and concentrates. The company said its production facilities are internationally certified and that it is continuing to expand its product portfolio.
“Private Label Middle East is an important platform for connecting with buyers and building partnerships across Africa, Europe, the USA and beyond,” Egyptian Swiss Group CEO Ahmed El-Sebaei said.
Four events at one venue
Private Label Middle East will run alongside Gulfood Manufacturing, ISM Middle East and GulfHost from Nov. 3-5 at Dubai World Trade Centre.
The co-location brings together manufacturing, private label, food and hospitality businesses, allowing buyers to meet suppliers across multiple categories and compare manufacturing capabilities and sourcing options in one venue.
Full disclosure: All news articles published on the TechSabado website are written by human journalists, unless otherwise specified. Final text editing is also performed by human editors, with artificial intelligence (AI) used only to assist with additional grammar and style guide corrections..
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