More than 100 micro, small and medium-sized enterprise (MSME) owners and entrepreneurs in Palawan attended a digital skills and technology learning session in Puerto Princesa City to explore ways of improving business operations and reaching more customers.
The whole-day MSME Day Palawan event, organized by PLDT and Smart through PLDT Enterprise and its #KonektedforLivelihoods advocacy, was held in collaboration with the Department of Trade and Industry (DTI).
Participants attended sessions on financial technology, connectivity solutions, short-form video content creation and artificial intelligence, with experts from PLDT Enterprise and partner organizations discussing digital tools that local businesses can adopt.
Abigail Sontillano, owner of Natureganic Shoppe and one of the participants, said internet connectivity had helped her business reach customers beyond Palawan.
“Connectivity is really important for any business, and it has been especially helpful for us,” Sontillano said. “The internet has really enabled us to grow our business and serve more customers, not just here in Palawan, but also outside of it.”
Her business sells all-natural soaps, shampoo bars, citronella balms and lotions, among other skin care products. She said social media had helped connect the shop with customers looking for anti-mosquito and anti-bug products, particularly during the rainy season when dengue cases are a concern.
“It’s important that we are able to reach customers who need our products to protect themselves and their loved ones,” she said.
The event also featured representatives from the Provincial Government of Palawan, led by Provincial Administrator Atty. Jefrie Sahagun, and DTI officials led by Provincial Director Hazel DP. Salvador.
Partner organizations Maya, mWell, RCBC, Landbank and Cisco also participated, presenting solutions intended to support the growth and sustainability of small businesses.
The sessions focused on helping entrepreneurs use digital platforms to improve productivity, customer engagement and access to new markets.
MSME Day Palawan forms part of PLDT Enterprise’s continuing #KonektedforLivelihoods program, which works with government agencies, local governments and industry partners to bring digital learning opportunities to communities.
Full disclosure: All news articles published on the TechSabado website are written by human journalists, unless otherwise specified. Final text editing is also performed by human editors, with artificial intelligence (AI) used only to assist with additional grammar and style guide corrections..
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