TELECOM | PLDT Group caps year with holiday promos, digital safety push, startup innovation drive and global awards
The announcements highlight the Group’s efforts to expand digital access, strengthen cybersecurity awareness, and promote responsible technology adoption across communities.
Source: PLDT-Smart
The PLDT Group is closing the year with a mix of new consumer offerings, digital safety initiatives, startup-focused innovation programs, and global recognition. The announcements highlight the Group’s efforts to expand digital access, strengthen cybersecurity awareness, and promote responsible technology adoption across communities in the Philippines and abroad.
TinBo launches ‘Top Bossing Milyonaryo’ for OFWs
PLDT Global and Tindahan ni Bossing (TinBo) opened the holiday season with the “Top Bossing Milyonaryo” promo, offering up to P2 million in prizes for overseas Filipinos who use the TinBo platform to buy e-vouchers, mobile load, pay bills, or subscribe to a Smart Virtual Number. Each transaction earns Bossing points, which count toward monthly prizes and a P1-million grand prize at the end of the year.
The campaign aims to give Filipinos abroad more convenient ways to support their families in the Philippines during the holidays. Users can earn additional points through high-value purchases or by referring fellow overseas Filipinos to the service. The promo runs until December 15, 2025.
CyberSmart program expands support for children with disabilities
PLDT and Smart continued their digital safety efforts through a #BeCyberSmart workshop in Quezon City, held in partnership with the Kabahagi Parent Advocates Organization (KPAO). The session focused on helping parents and caregivers of children with disabilities better understand online risks, particularly online sexual abuse and exploitation of children.
The Group reported that its Child Protection Platform blocked more than 700,000 attempts to access explicit child content in the first 10 months of the year, while more than two million malicious domains had been blacklisted as of October 2025. The workshop also included mental health guidance for parents and guardians caring for children with special needs.
Innovation Spotlight highlights AI and cybersecurity for startups
PLDT Enterprise led the latest edition of the Innovation Spotlight series together with partners from the U.S. Embassy, YSEALI AMPLIFY, WASP, Fibers Collective, and Pina Beauty PH. The session explored how artificial intelligence and cybersecurity can support the growth of startups navigating increasingly complex digital landscapes.
Executives emphasized that while AI offers transformative potential, cybersecurity must remain a foundational layer for emerging businesses. The event showcased PLDT Enterprise solutions designed for secure and scalable growth, including cloud-based tools, enterprise cybersecurity systems, and AI-driven services.
PLDT and Smart win multiple awards at the 2025 International Business Awards
PLDT and Smart earned several Gold, Silver, and Bronze Stevie Awards at the 2025 International Business Awards held in Lisbon, Portugal. TNT’s Petmaloop Challenge won Gold for Brand Experience of the Year, while the Digital Farmers Program received Gold for Corporate Social Responsibility.
Other awards recognized initiatives in viral marketing, diversity and inclusion, MSME support, and community resilience. Executives noted that the international recognition reflects the Group’s continuing efforts to expand digital inclusion and deliver technology that benefits communities nationwide.
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