COMMUNITY | Smart, Robinsons extend 5G retail partnership
The collaboration brings Smart Prepaid and TNT products to customers through Robinsons Supermarket, Easymart, Shopwise and The Marketplace.
Smart Communications and Robinsons Supermarket are expanding a partnership established in 2012 to make mobile connectivity products more accessible through physical stores, online channels and community events.
The collaboration brings Smart Prepaid and TNT products to customers through Robinsons Supermarket, Easymart, Shopwise and The Marketplace. It has since expanded to include in-store promotions, e-commerce activities and customer engagement initiatives.
Christian So, Smart assistant vice president and head of modern trade, said the partnership combines the supermarket chain’s retail presence with Smart’s 5G network to support consumers’ digital activities.
“The strength of our partnership with Robinsons Supermarket comes from a shared understanding of today’s connected consumer,” So said. “For more than a decade, we’ve worked together to make connectivity a seamless part of everyday life, whether customers are shopping in-store, engaging online, or participating in community events.”
The companies also extended their collaboration to community events, including the Robinsons Supermarket 18th Fit & Wellness Buddy Run 2026 in Manila and Cebu.
Smart supported both legs of the event, providing activities, giveaways, a photobooth and charging stations under its Smart New Power All campaign. The company said its 5G network enabled runners, organizers and spectators to stay connected and share updates during the runs.
Kerwin Legarde, group general manager of Robinsons Supermarket, said the partnership helps the retailer improve customer experience across its retail network.
“For over a decade, Smart has been a trusted partner in helping us enhance customer experience across our retail ecosystem,” Legarde said. “As consumers embrace more digital lifestyles, collaborations like this allow us to combine the strengths of retail and connectivity to better serve our customers wherever they choose to engage with us.”
The companies said they would continue working across physical and digital channels to provide customers with access to connectivity products and services.
Full disclosure: All news articles published on the TechSabado website are written by human journalists, unless otherwise specified. Final text editing is also performed by human editors, with artificial intelligence (AI) used only to assist with additional grammar and style guide corrections..
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