SANTA CLARA, CALIFORNIA -– The ICT team from business consulting firm Frost & Sullivan recently conducted a small-scale survey to gain insights on the general awareness of 5G adoption within the region and a viable framework to expedite incorporation of the technology into the industry ecosystem.
Dubbed “5G Strategic Direction Voice of Customer, Asia-Pacific, 2020,” the study provided quantitative insights and a top-level assessment of the general sentiments of the industry toward the adoption of 5G, along with the possible opportunities and challenges. It also highlights best-practice considerations for 5G deployment and scalability.
“In terms of the relative timeline to embrace 5G technology, most vertical industries, with the exception of telecoms, government & public sector, and media & entertainment, have adopted a conservative approach,” said Mei Lee Quah, Information and Communication Technologies associate director at Frost & Sullivan. “Even though the telecoms industry is pushing for early 5G deployment, the end-user segments are not as keen.”
The California-based market research and analysis firm’s key findings include: 88 percent of respondents stated their intent to implement 5G in Asia-Pacific; 74 percent of respondents said they understand the impact of 5G and the clear need for it. Of those respondents, 32 percent shared that the inclusion of 5G in government policies and public sector projects was the most critical enabler.
While the Philippines and South Korea showed high levels of understanding of the impact of 5G at 90 percent and 100 percent, respectively, whereas Malaysia, Indonesia, Singapore, and Japan showed below-average levels (67 percent).
The study also said that “there is a supply-demand gap due to differences in incentives or preferences” and recommended that “telecommunications companies need to address it by reassessing how they meet the needs of end-users per vertical.”
In-country focus is a priority, but global connectivity may be required as well according to the study, wherein: 49 percent of respondents shared that the 5G solutions would require connectivity across multiple cities (mainly in-country) with global connectivity as a secondary requirement, while 35 percent of respondents said new applications that could be monetized are the most critical enabler of 5G.
“For the industry ecosystem to develop, it is necessary to discuss how to bring 5G to the next level,” said Mei Lee Quah. “Possible regional drivers include new applications that could be monetized, solving pain points for consumers, and inclusion of 5G in government policies and public-sector projects. The preference for these varied by country and vertical industry. While these seem obvious, there is much room for improvement before 5G could truly scale globally.”
5G Strategic Direction Voice of Customer, Asia-Pacific, 2020 was the latest addition to Frost & Sullivan’s Information and Communication Technologies research and analysis available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future. The research included 108 interviews.