Buoyed by award-winning campaigns powered by the country’s best mobile network, PLDT’s wireless unit Smart Communications, Inc (Smart) marked a milestone year in 2023, amid a challenging business landscape and the implementation of the SIM Registration Law.
“The work continues as we strive to level up our customers’ experience, empowering them with our value-packed offers, which in turn enable them to maximize the strong network that we have rolled out across the country,” said Alex O. Caeg, head of consumer business-individual at Smart.
Maintaining its status as the country’s Best Mobile Network according to Ookla for three consecutive periods, Smart has also been cited for its award-winning ads during the SIM Registration campaign and the Philippines’ successful hosting of the FIBA Basketball World Cup.
Smart’s value brand TNT was also recently feted for setting the Guinness World Record for the Longest Travel Livestream lasting for over 26 hours and covering 75 kilometers from Bustos, Bulacan to Rizal Park in Manila.
In winning Ookla’s Fastest and Best Mobile Network award, Smart remains to be the first and only Philippine wireless services provider to earn this prestigious and rare citation for three consecutive reporting periods by Ookla in Q1-Q2 2022, Q3-Q4 2022, and Q1-Q2 2023.
For displaying consistently superior network performance, Smart also received the top award from the independent benchmarking organization umlaut. In receiving the ‘Best in Test’ award from umlaut, Smart was also cited for having the best rated upload speeds, download speeds, and latency experience.
Meanwhile, Smart also garnered a bronze in the prestigious 2023 CLIO Sports Awards for turning the iconic SM Mall of Asia landmark in Pasay City into a giant basketball to serve as a massive welcome to the FIBA Basketball World Cup 2023.
CLIO Sports honors the best in sports advertising and marketing worldwide every year. This is the first CLIO Sports recognition for Smart, which is also the only Filipino brand in this year’s list of winners, alongside world-leading brands such as Adidas, ESPN, NBA, NFL, Nike, Under Armour, and Xbox, among others.
The MOA Ball also scored a ‘Best Outdoor Ad’ recognition from Bestads, the world’s best global ad industry website. Bestads picks the best advertisements in every medium each week from submissions all over the world, as judged by a top creative director or team.
Earlier this year, Bestads was also recognized as Best TV material for TNT’s viral video “Tattoo”, which was part of TNT’s “Mag-SIM Reg Para Hindi SIM Dead” campaign. The ad aimed to encourage subscribers to register their SIMs to avoid permanent SIM deactivation and all its hassles.
“As we wrap 2023 and look toward the future, we hope to expand our digital engagement channels, make mobile connectivity more accessible to our customers, and further grow mobile data usage on Smart,” said Lloyd R. Manaloto, first vice president and head of prepaid and content at Smart, adding that through partnerships with internet giants such as Meta and Google, Smart eyes to empower more Filipinos with internet connectivity.
Smart’s initiatives to connect Filipinos across the country through relevant data offers are aligned with the Group’s commitment to the Government’s overall digitalization thrust and are also in support of the United Nations Sustainable Development Goals (UNSDG) particularly SDG No. 9 – Industry, Innovation, and Infrastructure.
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