TELECOM | PLDT ready for satellite competition
PLDT remains confident in its existing mobile and fixed network infrastructure despite reports about direct-to-cell satellite operators exploring operations in the country.
PLDT Inc. said it is prepared to compete with potential satellite connectivity providers expected to enter the Philippine market this year, while continuing to strengthen its network services nationwide.
Speaking during the company’s recent earnings press conference, PLDT Chief Operating Officer and Network Head Menardo “Butch” G. Jimenez said the company remains confident in its existing mobile and fixed network infrastructure despite reports about direct-to-cell satellite operators exploring operations in the country.
“We don’t know exactly who is coming in or what specific services they intend to offer, but as with any potential entrant, we take competition seriously,” Jimenez said.
Jimenez said PLDT’s strategy has always been to improve its capabilities while responding proactively to new competition.
“Our job is to compete and to win,” he said. “Historically, it is easier to compete with new entrants than with players that already have established scale. Our strategy is to be proactive from day one.”
The PLDT executive also gave a cautious assessment of current direct-to-cell satellite technology, citing limitations in user experience based on existing market tests.
“At this particular point in time, we’re not as scared of direct-to-cell technology,” Jimenez said. “Basic services such as SMS can take as long as four minutes to send and another four minutes to receive — if you’re lucky.”
He added that data-heavy applications such as video streaming remain impractical through current direct-to-cell satellite systems.
Jimenez said satellite connectivity could still serve as a complementary technology, particularly in remote areas and as a backup communication option.
“Our mobile coverage today reaches about 97 percent of the population,” he said, noting that satellite connectivity would likely address specific use cases rather than mainstream consumer demand.
Jimenez acknowledged that satellite services are expected to improve over time and said PLDT would continue upgrading its own services as technologies evolve.
“These services will get better, and when they do, we also have to get better,” he said. “Our focus remains on delivering the best possible service for the Philippines.”
Jimenez also welcomed increased competition in the telecommunications sector.
“If they want to work with us Philippine telcos, then good. But if they want to directly compete with us, then let’s slug it out,” he said. “We are not going to back out from that fight.”
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