Agoda’s Eco Deals program has raised $4.39 million for wildlife and habitat conservation across Asia since launch in 2022, exceeding its $1.5 million donation target ahead of the planned 2027 edition, the travel platform announced on Oct. 27, 2026.
The initiative has involved more than 10,000 accommodation partners across 11 Asian markets. Under the program, Agoda donates $1 to the World Wide Fund for Nature (WWF) for every completed booking at participating properties, which offer discounted stays to travelers.
The funds have supported WWF-led conservation activities covering more than 25,000 square kilometers of land and marine areas across the region.
In the Philippines, wildlife monitoring efforts supported by the program documented 118 previously unrecorded whale shark individuals. Conservation activities also contributed to wildlife monitoring in Malaysia and Thailand, where rare tiger cub sightings were recorded.
The partnership has supported the protection of more than 45 threatened species and their habitats, including Javan rhinoceroses in Indonesia’s Ujung Kulon National Park and Malayan tigers in Malaysia’s Belum-Temengor Forest Complex and surrounding areas.
The Javan rhinoceros population is estimated at fewer than 90 individuals, while fewer than 150 Malayan tigers remain in Malaysia, according to figures cited by Agoda.
The program has also supported the training and empowerment of more than 7,400 people, including wildlife rangers, citizen scientists, tourism stakeholders and community members.
Agoda’s latest conservation milestone coincided with its receipt of WWF-Singapore’s Biodiversity Leadership Award on Oct. 26, recognizing its contributions to wildlife conservation, habitat protection and responsible tourism initiatives. Singapore President Tharman Shanmugaratnam presented the award during WWF-Singapore’s 20th Anniversary Gala Dinner. Andrew Smith, Agoda’s senior vice president for supply, accepted it on behalf of the company.
Smith said the initiative demonstrates how businesses can incorporate conservation into their existing operations.
“One lesson from Eco Deals is that sustainability-related initiatives can truly work when businesses build on what they already do well. For Agoda, that means using the scale of our platform and accommodation partner network to make participation in conservation practical and transparent for travelers and hotels, while WWF brings the conservation expertise to guide that support towards priorities across Asia,” Smith said.
WWF-Singapore CEO Chew Sutat said long-term corporate partnerships could help direct funding toward wildlife and habitat protection.
“Conservation works and nature can recover when we act together. Urgent and meaningful corporate action is now more important than ever and long-term partnerships like ours with Agoda demonstrate how we can turn hope into action, through channeling vital funding to protect wildlife and critical habitats across Asia,” Chew said.
Agoda has also expanded its sustainability efforts through the Sustainable Tourism Impact Fund, established with the UnTours Foundation to provide flexible financing to small and medium-sized tourism businesses.
In less than two years, the fund has deployed $125,000 across its investment portfolio. In 2025, participating businesses collectively reported more than $5.5 million in revenue, served more than 13,000 travelers and supported over 200 jobs.
The fund supports tourism enterprises involved in environmental conservation, sustainable tourism and local economic development.
In January 2026, Agoda and WWF signed a five-year memorandum of understanding extending their partnership through 2030. The agreement covers conservation activities, traveler awareness and greater participation from the tourism industry.
The Association of Southeast Asian Nations Secretariat has recognized Eco Deals as a model public-private partnership for sustainable tourism development. The initiative was also featured by the ASEAN Sustainable and Inclusive Tourism Development Committee.
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