MOBILITY | GAC backs Philippine sports with Cignal, TV5 partnership
Under the agreement, GAC will roll out broadcast integrations, player features, and game highlights aimed at engaging Filipino sports fans while promoting its lineup of vehicles, including the all-electric AION V and AION UT, as well as its multipurpose vehicle range.
GAC Philippines has partnered with Cignal TV and TV5 to expand its presence in Philippine sports through broadcasts of major basketball and volleyball leagues, the company announced on July 27.
The partnership will place the automaker across broadcasts of the PBA Governors’ Cup, the Premier Volleyball League On Tour and Invitational Conference, and the UAAP Season 89 men’s basketball tournament as part of its sports marketing efforts in the country.
Under the agreement, GAC will roll out broadcast integrations, player features, and game highlights aimed at engaging Filipino sports fans while promoting its lineup of vehicles, including the all-electric AION V and AION UT, as well as its multipurpose vehicle range.
The company said the campaign carries the theme “Go Above Competition,” reflecting its strategy of linking its brand with competitive sports and expanding its visibility in the Philippine market.
“Bringing our global sports marketing tradition to the Philippines is an exciting step as we deepen our roots in the country,” said Steven Wang, senior vice president of GAC International.
“Sports embody energy, endurance, and relentless determination, which are values that lie at the very core of GAC’s brand DNA. Through this partnership with Cignal TV and TV5, we aim to inspire Filipino sports enthusiasts by bringing together the dynamic spirit of competition and our commitment to world-class mobility.”
GAC said the local initiative builds on its global sports sponsorships, which include partnerships with football clubs Deportivo Toluca FC in Mexico and Sydney FC in Australia, cricket’s Global Super League in the Caribbean, the Rosa Challenge Tour golf event in Poland, China’s 15th National Games, and the Bolivia Half Marathon.
The company said the Philippine partnership aligns with its broader strategy of associating its mobility brand with sports through values such as teamwork, perseverance, and innovation.
Full disclosure: All news articles published on the TechSabado website are written by human journalists, unless otherwise specified. Final text editing is also performed by human editors, with artificial intelligence (AI) used only to assist with additional grammar and style guide corrections..
————————————————————————-
TEN YEARS OF TECHSABADO!
PLEASE LIKE our FACEBOOK PAGE and SUBSCRIBE to OUR YOUTUBE & SPOTIFY channels.
WATCH TECHSABADO ON OUR YOUTUBE CHANNEL:
WE ARE ALSO ON SPOTIFY
WATCH OUR OTHER YOUTUBE CHANNELS:
PLEASE LIKE our FACEBOOK PAGE and SUBSCRIBE to OUR YOUTUBE CHANNEL.
