About 50 senior citizens in Cebu City attended a digital literacy session on recognizing AI-generated deepfakes and online scams during Rose Pharmacy’s Senior’s Day celebration at Robinsons Galleria Cebu.
Smart Communications conducted the #BeCyberSmart session as part of its continuing partnership with Rose Pharmacy, which has expanded from retail services to community programs promoting digital inclusion and wellness.
The whole-day event at the mall’s Atrium also featured free medical checkups, fitness activities, informational talks, games, product discounts and an Office of Senior Citizens Affairs help desk.
Smart distributed free SIM cards and giveaways and introduced participants to the LiveSmart app. The cybersecurity session focused on helping older adults identify emerging online threats and protect themselves from digital scams.
The partnership between Smart and Rose Pharmacy began in 2023. It has since expanded the availability of Smart e-load services in Rose Pharmacy branches nationwide, allowing customers to purchase prepaid mobile load while visiting the pharmacy.
Smart also joined Rose Pharmacy’s Cancer Warriors Run 2026 at Ayala Gatewalk in Mandaue City earlier this year. The telecommunications company supported the event through interactive activities, giveaways and network services.
“Connectivity has become an essential part of everyday life, and our partnership with Rose Pharmacy allows us to bring our products and services closer to customers through a retail network that communities trust,” said Christian So, assistant vice president and head of modern trade at Smart Communications.
He said the partnership would continue to support initiatives that improve connectivity and benefit communities.
Rose Pharmacy General Manager Michael So said the collaboration aimed to provide customers with services that support their everyday needs.
“Our partnership with Smart reflects our commitment to providing customers with greater convenience and value through services that support their everyday needs,” he said.
He added that the partners were extending their collaboration beyond pharmacy services through community activities such as the Cancer Warriors Run.
The companies said they would continue working on store readiness, product availability, merchandising and customer engagement across Rose Pharmacy branches.
Full disclosure: All news articles published on the TechSabado website are written by human journalists, unless otherwise specified. Final text editing is also performed by human editors, with artificial intelligence (AI) used only to assist with additional grammar and style guide corrections..
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