TELECOM | Smart fires up LTE in Romblon


Customers of PLDT wireless arm Smart Communications, Inc (Smart) in Romblon can look forward to a better mobile data experience as Smart transforms Romblon into an LTE province.

LTE in Romblon

Speed test in Romblon port.

Customers of PLDT wireless arm Smart Communications, Inc (Smart) in Romblon can look forward to a better mobile data experience as Smart transforms Romblon into an LTE province.

As part of its continuing network expansion and upgrades across the country, Smart has fired up Long Term Evolution (LTE) sites across the province’s three major islands: Tablas, Romblon and Sibuyan.

In the towns of Odiongan, Romblon and Cajidiocan, for example, customers with LTE-capable handsets can experience speeds of between 20 to 60 Mbps, which they can use to stream videos on YouTube, play online games like Mobile Legends, post photos on Facebook or Instagram, or access other online services like mobile banking and e-commerce.

LTE has also been fired up to serve travelers passing through Romblon’s ports like the San Agustin port, which serves as the gateway to Sibuyan and Romblon via ro-ro vessels, as well as the Azagra port in San Fernando.

“These network upgrades are part of our nationwide efforts to improve customer experience and provide world-class connectivity to remote islands like Romblon,” said Mario G. Tamayo, PLDT-Smart senior vice president for Network Planning and Engineering.

“With LTE already in place in Romblon’s islands, our customers in the province can now enjoy our network to keep in touch with loved ones, access important online services, boost their businesses on social media or entertain themselves by streaming videos, even as they cross from one island to the other,” said Tamayo.

“As we fire up more LTE sites across the province, we are connecting our customers across Romblon’s islands with the best mobile data experience, and transforming Romblon into a Smart LTE province,” said John Palanca, Smart vice president and regional head, Consumer Business—Customer Development.

Romblon residents like Joan Balgoma, who lives in Cajidiocan, are more than pleased with the improved connectivity in their province—and they took to social media to air it.

“We already have Smart LTE in our area, and it is much easier to connect now than before. We hope the signal inside our house will be this strong forever,” Balgoma, a salon worker, said in a comment on Facebook.

Level up to LTE in Romblon

To fully enjoy the improved LTE network in Romblon, customers are encouraged to upgrade to an LTE-capable smartphone and an LTE SIM. All Smart, TNT and Sun subscribers can check if their SIMs are LTE-ready by texting SIMCHECK to 5832 for free. They can also check if their location is LTE ready by accessing

Smart, TNT and Sun customers can also easily upgrade to an LTE SIM without changing their existing number by going to a nearby Smart Store or through an LTE-Ready Self-Service Upgrade SIM, which is available for P10 at Smart loading partners nationwide, with free 1GB data valid for three days upon upgrading.

As of end-2018, Smart has increased the number of LTE base stations nationwide by over 86% year-on-year, while the number of 3G base stations also increased by 17%. This massive deployment has enabled Smart to provide mobile broadband in at least 90% of the country’s cities and municipalities.

PLDT’s expansive fiber network, now at over 244,000 kilometers, also supports Smart’s mobile network by providing high-capacity links to cellular base stations.
PLDT and Smart are undertaking another massive capital expenditures program for 2019 by allocating up to P78.4 billion budget this year, P20 billion higher than the previous year, to push further the companies’ already significant network advantage.

by editors
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