PC HARDWARE | Cooler Master unveils next-generation cooling solutions at Computex 2025

Cooler Master, a global leader in thermal solutions and PC hardware, unveiled its “One Cooler Master — Where Cooling Drives the Future” showcase at its headquarters during Computex. The company highlighted how innovations from its enterprise division quickly translate into more powerful and customizable hardware for consumers.

“Our structure allows ideas to flow in both directions — from the most demanding servers to the most expressive desktop setups,” said Jimmy Sha, CEO of Cooler Master. “Everything on display at our headquarters started as a problem we solved for an enterprise partner or a creator in our community. ‘One Cooler Master’ is about turning those lessons into products everyone can enjoy.”

Visitors to Cooler Master’s headquarters explored an immersive showroom focused on three key themes:

Advanced Cooling: The Silent Force Behind AI Innovation
AI workloads continue to drive higher temperatures and power densities in servers. Cooler Master’s latest enterprise solutions, including 3D vapor-chamber cold plates and liquid coolant-distribution units, keep mission-critical systems cooler, quieter, and more reliable for industries such as finance, research, and telecommunications.

Cooling Solutions for Consumers
Many of these breakthroughs are now available in retail products. The V Series air coolers bring 3DHP heat-pipe architecture to mainstream CPUs, while updated fan and liquid-cooling solutions provide smarter thermal control for gamers, content creators, and performance enthusiasts. The result: server-class stability without the server-class noise.

FreeForm 2.0 — Customization and Personalization
FreeForm 2.0 is Cooler Master’s next evolution of its “Make It Yours” philosophy. The updated design approach spans high-performance PCs, professional-grade simulators, and advanced thermal solutions. It includes open-source design resources that invite user-driven innovation, expanding on the original FreeForm concept launched a decade ago. FreeForm 2.0 empowers users to create, evolve, and express themselves through the platform.

Highlighted Products at the Showcase
Cooler Master displayed several new products, including:

MasterFrame Series — A modular solution for everything from showcase builds to production workstations, with access to a growing library of community add-ons via Prusa Printables.

Cooling X Pro — A tower system featuring dual CPU and GPU liquid loops, Cooler Master’s X Silent PSU, and the world’s first quad 180mm fan radiator with analog or LED performance gauges.

QUBE 500 Core — A compact, budget-friendly version of the QUBE 500 case, fully compatible with a growing range of accessories.

MasterLiquid Atmos II — A low-profile AIO cooler with a quieter pump, swappable top covers, and optional Flex-Kit modules for enhanced customization.

MasterFan Series — The return of Cooler Master’s fan series, now featuring XT models with extra-thick 30mm aluminum frames for quieter airflow, along with first-ever aluminum blades.

Elite Series — Smarter, Budget-Friendly Solutions
Cooler Master also introduced the Elite Series, a lineup of value-driven products designed for system integrators and cost-conscious builders. The Elite Series includes essential components like cases, liquid coolers, fans, and power supplies, offering reliable performance at an affordable price.

Products featured in the Elite Series include:

Elite Case Series — The Elite 302, 502, and 600 mid-tower cases, each designed for efficient airflow, tool-free access, and modern hardware support such as full-length GPUs and USB-C connectivity.

Elite Liquid 240/360 — All-in-one coolers with hexagonal, crystal-clear tops, pre-installed daisy-chain fans, and tool-free logo customization.

Designed for entry-level gaming rigs, creator setups, and large-scale system rollouts, the Elite Series makes reliable builds more attainable without compromising quality.

Cooler Master’s showcase demonstrates how the company’s integrated engineering solutions can advance enterprise infrastructure, enhance consumer performance, and enable personal expression — all under one roof.