COMMUNITY | Filipinos adopt active lifestyles as running gains popularity
Smart Communications Inc. said it continues to support initiatives that promote active lifestyles while advancing sustainability and digital inclusion.
More Filipinos are embracing active lifestyles, with running emerging as a popular and accessible form of exercise, amid growing interest in health and wellness.
From early morning jogs to organized fun runs, participation in physical activities is increasing as individuals prioritize both physical and mental well-being. Running remains widely practiced due to its accessibility and strong community culture in the country.
The shift reflects a broader trend toward healthier and more intentional living, alongside rising awareness of environmental sustainability and community engagement. Organizations are supporting this movement through programs that combine technology, wellness and environmental initiatives.
Smart Communications Inc. said it continues to support initiatives that promote active lifestyles while advancing sustainability and digital inclusion.
“Our initiatives reflect our belief that progress must be purposeful and sustainable. As we continue to expand our 5G infrastructure and deliver world class connectivity, we are also committed to ensuring that our growth supports healthier communities and a greener planet,” said Marjorie Garrovillo, FVP and co-OIC at Smart.
The company has partnered with fitness and wellness programs, including events such as the GCash Run, which combine physical activity with digital engagement and environmental advocacy.
Smart said its investments in next-generation connectivity are intended to support evolving lifestyle needs, including health and fitness applications. The company reported an 88% year-on-year increase in 5G traffic, driven by a 35% rise in 5G-capable devices to 11.2 million units, or 19% of total handsets.
The expansion of 5G networks and wider availability of devices are enabling faster speeds and lower latency, supporting real-time communication and digital services tied to daily activities.
Smart also cited recognition from Ookla for Best Mobile Video Experience and Best Mobile Latency in the Philippines, based on Speedtest Intelligence data.
As interest in health, fitness and sustainability grows, companies are increasingly aligning digital services with lifestyle trends to support broader community engagement.
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