SUITECONNECT MANILA | NetSuite expands AI tools in Southeast Asia, supports Philippine developer growth
The updates are aimed at reducing barriers to AI adoption for businesses in ASEAN, where firms are balancing digital transformation with operational constraints.
Organizations in Southeast Asia and the Philippines are adopting artificial intelligence-driven enterprise systems to streamline operations and scale growth, as new capabilities from Oracle NetSuite roll out across the region alongside local enterprise use cases.
At SuiteConnect Manila on April 28, Oracle NetSuite announced a set of AI-powered tools designed to help companies automate workflows, improve decision-making, and manage increasingly complex operations. These include enhancements under “NetSuite Next,” which embeds conversational interfaces, natural language search, and agent-based automation into enterprise resource planning (ERP) systems.
The updates are aimed at reducing barriers to AI adoption for businesses in ASEAN, where firms are balancing digital transformation with operational constraints. New tools such as the AI Connector Service allow organizations to integrate external AI models while maintaining governance over data access and workflows. Additional features support analytics, subscription management, and automated exception handling across finance and operations.
NetSuite Next is expected to become available in ASEAN markets within the next 12 months, while most of the new AI features are already accessible in English across the region.
In the Philippines, property developer JDN is among companies deploying the platform to support rapid expansion. The firm, which manages more than 70,000 square meters of leasable space and over 3,000 tenants in Central and North Luzon, adopted NetSuite to replace legacy systems and unify financial and operational workflows.
Following implementation, JDN reported significant efficiency gains, including reducing financial reporting turnaround from four days to one to two hours. The company also cited improved cost control, visibility across operations, and automation of key processes such as fixed-asset depreciation and lease accounting.
The adoption has coincided with a more than 300% increase in its tenant base, reflecting both business growth and the ability of integrated ERP systems to handle scaling demands.
The developments highlight a broader shift in Southeast Asia, where enterprises are moving toward unified, cloud-based platforms with embedded AI to manage finance, supply chains, and customer operations in real time.
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