MANILA, PHILPPINES — The Toyota Motor Philippines reinforced itself as a sustainable mobility provider by promoting vehicle electrification as one of the viable solutions to address global environmental issues.
With the theme “Towards Sustainable Mobility”, the Toyota Hybrid Electric Technology Conference pushed for the adoption of hybrid electric vehicles (HEV) as an initial step to a greener and more efficient local automotive landscape.
HEVs are self-charging vehicles that combine gasoline and electric power for a fuel efficient and environment-friendly drive. HEV technology, in particular, is the “core technology” in their vehicle electrification strategy.
“TMP remains steadfast that hybrids are the gateway towards electrification,” said Dr. David T. Go, vice chairman, Toyota Motor Philippines Corporation. “The Paris Agreement of 2016 estimates that one-fifth of global carbon emissions come from the transport sector. For a multinational company that takes great pride in providing mobility solutions to countless families and business operations, it is Toyota’s utmost responsibility to help mitigate the problem and offer better alternatives.”
Toyota also presented its green initiative, the Toyota Environmental Challenge 2050. This philosophy fortified its stance on vehicle electrification and aims to achieve zero carbon dioxide emissions by the next three decades.
One of the challenges is reducing CO₂ emissions by 90% through the spread of next-generation, electrified vehicles. Other measures include the deployment of innovative technologies, optimized water usage, recycle end-of-life vehicles, and environmental conservation efforts.
“Toyota is committed to be a part of the solution ahead of future challenges with ‘Toyota Environmental Challenge 2050’, where people, cars, and nature can co-exist in harmony,” said Vince Socco, executive vice president, Toyota Motor Asia Pacific.
Furthermore, Toyota emphasized the importance of partnership with the government, NGOs, the media, and other stakeholders to realize their vision and contribute a positive impact in energy, environment, and transportation sectors to name a few.
Toyota was the first in the Philippines to make HEVs accessible with the launch of Prius in 2009.